Launching a product internationally? Use our *FREE BRAND CHECKER service and avoid a cultural faux pas!

Ensure international market suitability prior to launch - unlike these guys:

Nissan

Take your pick from the Nissan Moco range! Unfortunately Moco means 'mucus' in Spanish. Distributors in Chile asked that the vehicle be renamed since they were struggling to sell this vehicle, particularly the green ones!

Nike

Nike offended Muslims in 1997 when the "flaming air" logo on its Nike Air running shoes looked too similar to the Arabic form of "Allah". Nike subsequently pulled more than 38,000 pairs of shoes from the market.

Pizza Hut

Hit the Hut for Pizza Hut's calzone pizza called P'Zone. Unfortunately it is pronounced like "pez", the Spanish word for nipple!

Make sure your brand name doesn't have any negative or embarrassing connotations that will hurt your bottom line. Our free brand check is conducted by native-speaking experts who will test your product name in the appropriate country.

We will check your product name:

• Is not already in existence
• Conveys a suitable meaning
• Is inoffensive to the target market
• Has no negative connotations

BRAND CHECKER allows you to check one product / service name in one language (French, German, Italian or Spanish). For multiple checks in up to 100 languages, or for a more detailed report contact translate4me for a free quote!

*Free service for one name in one language only.
Additional names will be charged at £50 / $100 / 75 Euros per language, per name

Use the form below to allow us to check your brand: Fields marked * are mandatory Product/Service name to check * Nature of product/service (i.e. what is it?): * Is the product Business-to-Business or Business-to-Consumer: * \nBusiness-to-Business Business-to-Consumer Please choose a market Please state the target market of the product/service: * Language to check: \nPlease choose a language French (European) German Italian Spanish (European) Spanish (Latin American) Other languages to check: (£50 + VAT, $100 or €75 per language.) Your Name: * Company Name: * Mailing Address * Email Address * Company Website Address: Telephone number: * Comments/additional information: Data Disclosure Consent (1): I/We consent Keep me informed(2): I/We consent Anti-Spam Test: * Please enter the text in the box below

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We transfer information outside the EEA to Translate4me Inc. in the United States, and to our authorized translator sub-contractors for the purposes of the provision of our services to you.

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